I chose Stephen Sagmeister's Dubai Department store work. I think it is fun, brilliant, and so creative. The blue powder highlights the color in a way I would of never thought of. It is bold and it is something I would of never thought to do. I wouldn't even know where to start when creating the "be bold" imagery. The use of calligraphy in the light painting is elegant and well done. I bet it was a joy to work on these projects.
I chose it because it is creative, brilliant, fun, and different.
I think it is successful because it catches people's eyes and highlights the products and slogans in a unique way.
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